Singapore, 13th October 2016 -- Allianz has consistently improved its ranking in Interbrand’s annual ranking of the world’s 100 most valuable brands. In the Best Global Brands 2016 report released by Interbrand, Allianz climbed three notches to 51st place, while its brand value rose 12% to S$13 billion.
In the ranking, Interbrand particularly valued Allianz’s strategic focus on True Customer Centricity, its resolute digitalization approach and commitment to sustainable development.
The many regional activities Allianz engages in significantly shape the Allianz brand experience for our stakeholders and customers in Asia. This October, Allianz rolled out a new product and category campaign in its core insurance markets under the ‘Dare To” brand positioning. In addition, Allianz leveraged its long-standing relationship with leading football club Bayern Munich in this year’s Asia Junior Football Camp held in Bali, its annual youth football development program that drew more than 8,000 aspirants from Malaysia, Thailand, Indonesia, China and Taiwan over 4 days in July.
“We are very proud of the Allianz brand performance, which is a key driver of our customer experience globally. In Asia, we are leveraging this strong brand promise to accelerate our regional positioning as the customer-centric financial services and insurance leader. We will also continue to grow our presence and deliver the Allianz brand experience through the introduction of service-led initiatives, as well as increasing our digital capabilities to ensure that we remain relevant to our customers,” said Paul Groves, Head of Market Management, Asia Pacific, Allianz.